Guidelines for Creating a Landing Page
Landing pages are used to obtain contact information from potential clients. Emailing them is the most effective and cheapest option you can use when it comes to marketing tactics. Landing pages are specifically designed to capture a client’s details by use of an online form. Most landing pages are created in a way that they have fewer distractions and will straight away direct users to fill out the necessary forms. There are numerous factors to put into consideration when creating a landing page. You can read more about what to consider and what to ignore when designing a landing page here.
When creating a landing page, it is vital to maintaining focus. You should limit text usage on your landing text as it may destruct your visitor from filling out the intended form. Although your copy may be convincing, potential leads will go through the page quickly looking for the key points instead of reading everything words by word. The key text should be defined more by font size, color, and layout. Targeted landing pages are beneficial as your copy can tap into the expressed need of the consumer. A more tailored landing page has a greater chance of speaking to your visitor directly with its content. Using headings and subheadings should capture the attention of visitors as they often address interests, concerns and pain points of your visitors.
Branding your page using a logo is a good way of giving your visitors confidence of their place in cyberspace and building the reputation of your company. Make sure that all your logos appear in the same place across all your landing pages since the consistency could give your visitors the much-needed confidence.
You are advised to keep your landing page clean and free from distractions. The landing website should remain as simple as possible to maximize the conversion rate. You are advised to limit the usage of images no matter how appealing they may be as this will often distract the visitors from filling out the form which is the main objective. A landing page that uses more images tends to load much slower which is a put to some visitors who are not willing to spare a few more minutes waiting for the page to load.
Formatting, like branding, is an essential part of your landing page. A clear and consistent format is more alluring as it helps visitors navigate your page with more ease. It is essential to use a natural font size progression from title to headline to subheads. Call-out boxes are a great way of keeping your form front and center.
Most people visiting your landing page will want to get assurances that they are dealing with a credible brand that can be trusted with the information they provide. You can add social proof including social media comments from past customers who have been pleased with your services to your landing page.