The American National Football League (NFL) is today the envy of sports league around the world. The current annual revenue for the sport is estimated to be at $13 billion. This makes it be the world’s richest sports league. About 68000 fans are estimated to have attended each game fixture in the United States. The national football games also tops the list of both single events (Super Bowl) and the regular programming (Sunday- night football).
The NFL has also been looking abroad. In the United Kingdom, the game has gained a lot of popularity, and today there are usually two regular seasons in London since 2007. The game has gained so much popularity that the organizers have added another third season. However, there are many people who do not find the game very appealing. This is due to the dangers associated with it. In 2015, there were about 271 concussions among the NFL players. There is also concern that the British teams have been losing. The sale of NFL merchandises and commercial rights generate a lot of revenue thus compensating for the loses made by the loses of the British Team. Also playing in London presents a new huge market because the games are televised to the Asian market.
Starting from 2018, at least four games will be played in London. This after an agreement between NFL, BBC, and Sky which are the two most watched free to air television channels. One of the TV channels that has gone into the agreement will air 100 live matches while the other one is to have weekly highlight shows. Another Benefit of popularising NFL in Britain is the fact that there a lot of tickets that are sold for a particular game.
The provision of the games across many of the UK’s universities and colleges has made it gain footage in Britain. This has led to many clubs emerging all over the country. The educational institutions have once again proved that they are the ideal place to nature sport talents in the United Kingdom. Even this the time that the NFL, is gaining popularity across Britain, the game was introduced in Britain from the time of the world war two. It was brought about by the British soldiers who were assigned to serve in Britain. Unlike the previous year’s however, the game has continued to gain a lot of popularity.
Another factor that makes the American National Football League to gain popularity in Britain is the fact that it is a good sport to bet on. With the increase of online free bets, more people can get engaged with gambling and the rising popularity of NFL has made it more interesting.